Trusted by independent artists, growth-stage founders, and healthcare education organizations with a track record of
national campaigns and multi-million dollar partnerships.
20 Years Experience · Brand Partnerships · CME & Healthcare · Artists & Founders
20 Years
Experience
National Campaigns
CME &
Healthcare
Artists & Founders
What Clients Hire Me For
Go-to-Market Strategy Campaigns
Brand Partnerships & Collaboration
Meaningful partnerships, media integrations, and co-branded moments that expand your reach and build category presence.
Campaigns and channels built to lift qualified demand whether you're launching something new or scaling what's working.
Ready to put these outcomes to work for your business?
CME, Associations &
Healthcare Education
Program marketing, event promotion, and audience engagement for continuing medical education providers and healthcare associations.
Small Business Growth
Fractional marketing leadership for small businesses that need executive-level strategy without a full-time hire.
Cyberthreat Intelligence
As a consultant, led brand repositioning that earned Fast Company Most Innovative + #1 in Security recognition and secured a SXSW presentation to elevate executive visibility.
Media & Entertainment
Directed portfolio trade marketing, led the annual Upfront, and built integrated advertiser programs across NBC, USA, SYFY, and WWE.
Advertising Innovation
Pioneered mobile and in-theatre activations, including early AR experiences and branded
entertainment campaigns, to
drive advertiser engagement and revenue growth.
History of Impact
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Success isn’t accidental, it’s built. From media brands to growth-stage founders, delivering transformative outcomes means pairing strategy with execution, anticipating challenges before they arise,
and guiding clients toward results that matter: measurable growth, stronger brands, and long-term trust.
From Idea to Impact
Align
We clarify your brand, goals, and audience, identifying the real levers for growth and building the right story to move the market.
Activate
I lead execution as a fractional CMO, from positioning and go-to-market strategy to campaigns, investor decks, and sales enablement.
Accelerate
We measure impact, optimize, and scale what works — delivering results you can take to your board, investors, and customers.
Services Snapshot
Fractional CMO & Marketing Leadership
Part-time executive leadership, operating cadence, hiring, budget, and KPI ownership.
Go-to-Market Strategy & Advisory
Weekly counsel for founders and CMOs: channel planning, campaign design, and partner vetting.
Brand Positioning & Transformation Sprints
90-day rebuilds of positioning, messaging, GTM strategy, and performance reporting.
Investor, Sales & Executive Presentations
Narrative, design, and delivery for investor decks, sales pitches, and executive keynotes.
Event & Launch Marketing
Upfronts, industry activations, product launches, and
co-marketing with distribution partners.
Describe your image
CME, Association & Healthcare
Education Strategy
Marketing strategy and program management for continuing medical education providers and healthcare associations, from event promotion and attendee engagement to sponsor visibility and operational clarity.
Brand Strategist and Creative Growth Partner
With 20 years of experience building brands that connect I've worked with independent artists, early-stage founders, small businesses, and healthcare education organizations bringing the kind of strategic clarity and partnership muscle that most can't afford full-time, and everyone needs.
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Communications Leader
The right narrative shapes markets, influences investors, and accelerates deals. I’ve authored board-ready investor presentations, guided thought leadership programs, and elevated brands onto global stages like SXSW.
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Media & Entertainment Executive
From NBCUniversal’s annual Upfront to branded campaigns for Disney and Walmart, I’ve led national-scale programs that connect brands to audiences through content, events, and innovative activations.
Working with Val completely shifted how we thought about our brand strategy. She helped us refine our messaging so it actually resonated, and we saw an immediate difference in how people engaged with us online. Our follower growth picked up, our content felt sharper, and our team finally had clarity on how to show up consistently.
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Communications Director |
Residential Realty Firm
Val led our event from concept to execution and made the entire process seamless. She thought through every detail, from messaging to logistics, and created an experience that not only impressed our clients but gave our team a new level of confidence. The event was polished, professional, and generated the engagement we were hoping for.
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Director, Marketing |
Non-Profit Organization
She helped us tighten our B-series investor presentation and designed a deck that not only looked polished but also told our story in a way that connected with investors. The end result was confidence in the room and results we could see.
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Partner |
Healthcare Tech Start-up