Experience Meets Perspective.
Mark Collateral is a strategic marketing consultancy partnering with founders, CEOs, and organizations to strengthen brands, navigate growth, and make informed marketing decisions.
With more than 20 years of executive marketing experience, we combine creative thinking,
business strategy, and market insight to turn ambition into measurable results.
How I Help Businesses Grow
Brand Strategy & Positioning
Develop a distinctive market position, compelling brand narrative, and messaging that connects with the audiences who matter most.
Entertainment & Artist Marketing
Brand development, audience growth, and strategic partnerships for artists, entertainment brands, and creative businesses.
Strategic Partnerships & Brand Growth
Identify and develop partnerships that expand market reach, strengthen brand visibility, and create new opportunities for growth
Go-to-Market &
Growth Strategy
Campaigns and channels built to lift qualified demand whether you're launching something new or scaling what's working.
Ready to put these outcomes to work for your business?
Healthcare & Medical Education Marketing
Strategic marketing, audience engagement, and partnership development for healthcare organizations, medical associations, and continuing education providers.
Executive Marketing &
Growth Advisory
Senior-level strategic guidance for founders and CEOs navigating growth decisions, marketing challenges, and organizational change.
Cyberthreat Intelligence
As a consultant, led brand repositioning that earned Fast Company Most Innovative + #1 in Security recognition and secured a SXSW presentation to elevate executive visibility.
Media & Entertainment
Directed portfolio trade marketing, led the annual Upfront, and built integrated advertiser programs across NBC, USA, SYFY, and WWE.
Advertising Innovation
Pioneered mobile and in-theatre activations, including early AR experiences and branded
entertainment campaigns, to
drive advertiser engagement and revenue growth.
History of Impact
More than 20 years of leading brand strategy, marketing transformation, and growth initiatives across media,
technology, and entertainment. From repositioning emerging companies to developing national campaigns and
strategic partnerships, my work connects creative thinking with business objectives and measurable results.
From Idea to Impact
Align
We assess your business objectives, market position, and growth opportunities to identify the priorities that will create the greatest impact.
Activate
We translate strategic priorities into a clear plan, whether through focused advisory, a defined marketing engagement, or ongoing executive leadership.
Accelerate
We help you evaluate performance, refine your approach, and pursue opportunities for sustainable growth, with the level of support your business needs.
Services Snapshot
Fractional CMO & Executive Marketing Leadership
Senior-level marketing leadership for organizations that need strategic direction, team development, performance accountability, and alignment between marketing investments and business growth.
Strategic Growth Advisory
Focused executive counsel for founders, CEOs, and business owners navigating growth opportunities, marketing challenges, and critical business decisions. Available through private strategy consultations and structured strategic intensives.
Brand Positioning & Go-to-Market Strategy
Strategic engagements focused on competitive differentiation, brand transformation, market entry, customer acquisition, and the development of actionable growth strategies.
Strategic Partnerships & Market Strategy
Development of high-value partnerships, integrated campaigns, product launches, and market activations that expand visibility, strengthen customer engagement, and create commercial opportunities.
Healthcare & Medical Education
pecialized marketing and partnership strategy for healthcare organizations, medical associations, and continuing education providers, including program positioning, audience development, and stakeholder engagement.
Executive Marketing Strategist & Growth Advisor
With more than 20 years of experience leading marketing strategy, brand transformation, and business growth, I bring an executive perspective to organizations navigating change, competition, and new opportunities.
My work spans established enterprises, growth-stage companies, and emerging brands, combining strategic thinking with the practical experience needed to turn business objectives into results.
Brand Strategy & Business Transformation
I've helped organizations strengthen their market positioning, clarify their value, and develop strategies that connect brand investment to business growth.
Media, Entertainment & Strategic Partnerships
From NBCUniversal’s annual Upfront to branded campaigns for Disney and Walmart, I’ve led national-scale programs that connect brands to audiences through content, events, and innovative activations.
Executive Advisory & Leadership
I work with founders, CEOs, and leadership teams to evaluate marketing challenges, identify growth opportunities, and make informed strategic decisions, whether through focused advisory or ongoing fractional CMO leadership.
Working with Val completely shifted how we thought about our brand strategy. She helped us refine our messaging so it actually resonated, and we saw an immediate difference in how people engaged with us online. Our follower growth picked up, our content felt sharper, and our team finally had clarity on how to show up consistently.
Communications Director |
Residential Realty Firm
Val led our event from concept to execution and made the entire process seamless. She thought through every detail, from messaging to logistics, and created an experience that not only impressed our clients but gave our team a new level of confidence. The event was polished, professional, and generated the engagement we were hoping for.
Director, Marketing |
Non-Profit Organization
She helped us tighten our B-series investor presentation and designed a deck that not only looked polished but also told our story in a way that connected with investors. The end result was confidence in the room and results we could see.
Partner |
Healthcare Tech Start-up